Privacy Policy

Pristine Dental SCO 37, 1st Floor, Sector 19D, Chandigarh 160019, India

1. Introduction

Pristine Dental (“we”, “us”, “our”) operates the website pristinechd.com and provides dental services at our clinic in Chandigarh. This policy explains what personal information we collect, why we collect it, how we use and protect it, and what rights you have over it.

We handle personal data in accordance with the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000 and the rules made under it, and applicable professional obligations governing patient confidentiality.

By using our website or receiving treatment at our clinic, you agree to the practices described here.

2. Information We Collect

Information you give us directly

• Name, age, gender, and date of birth
• Phone number, email address, and postal address
• Medical and dental history, including current medications, allergies, and relevant medical conditions
• Clinical records, treatment notes, radiographs, intraoral scans, and clinical photographs
• Payment and billing details
• Appointment history and communication preferences
• Information you submit through enquiry forms or WhatsApp

Information collected automatically when you visit our website

• IP address and approximate location
• Browser type, device type, and operating system
• Pages visited, time spent, and how you arrived at our site
• Cookie data (see section 7)

Information from third parties

• Referral details from other dental or medical practitioners
• Insurance or corporate scheme information, where applicable
• Reviews and ratings you leave on public platforms

3. How We Use Your Information

We use your personal information to:

• Provide dental diagnosis, treatment, and follow-up care
• Maintain accurate clinical records as required by professional standards
• Schedule, confirm, and remind you about appointments
• Process payments and issue receipts and invoices
• Administer the Pristine Smile Club membership, where you have enrolled
• Respond to your enquiries
• Send you information about your treatment or our services, where you have consented
• Improve our website and understand how visitors use it
• Meet legal, regulatory, and professional obligations

We do not sell your personal information to anyone.

4. Clinical Photographs and Case Records

We may take clinical photographs, radiographs, and intraoral scans as part of your treatment. These form part of your clinical record.

We will not publish, display, or share any identifiable clinical image — including on our website, social media, or in presentations — without your separate written consent. You may withdraw that consent at any time by contacting us, and we will remove the image from any material we control going forward.

5. Who We Share Your Information With

We share personal information only where necessary, and only with:

• Our clinical and administrative team, on a need-to-know basis
• Visiting consultants and specialists involved in your care
• Dental laboratories, where required to fabricate your crowns, dentures, aligners, or other prostheses
• Our practice management software provider, which stores appointment and patient records on our behalf
• Our payment gateway provider, which processes online payments. We do not receive or store your full card details.
• Referral partners, where you are referred to or from another practitioner with your knowledge
• Regulatory, legal, or judicial authorities, where we are required by law to disclose information

Where we use third-party service providers, we require them to protect your information and use it only for the purposes we specify.

6. How Long We Keep Your Information

We retain clinical records for a minimum of three years from the date of your last treatment, and in many cases longer, in line with professional record-keeping standards and to support continuity of care.

Financial and transaction records are retained as required under applicable tax and accounting law.

Website analytics data is retained in aggregated form.

Enquiry information from people who do not become patients is retained for a reasonable period and then deleted.

7. Cookies and Website Analytics

Our website uses cookies — small files stored on your device — to make the site function correctly and to help us understand how it is used.

We use:

• Essential cookies, required for the site to work
• Analytics cookies, which tell us how visitors find and use our pages

You can control or disable cookies through your browser settings. Disabling essential cookies may affect how parts of the site function.

Our site may embed content from third parties such as Google Maps, YouTube, or review platforms. These providers may set their own cookies, governed by their own privacy policies.

8. How We Protect Your Information

We maintain reasonable physical, technical, and administrative safeguards, including:

• Restricted access to clinical records on a need-to-know basis
• Password protection on systems holding patient data
• Encrypted connections on our website
• Confidentiality obligations for all staff
• Secure disposal of physical records

No system is completely secure. While we take these measures seriously, we cannot guarantee absolute security of information transmitted over the internet.

9. Your Rights

You have the right to:

• Access the personal information we hold about you
• Correct information that is inaccurate or incomplete
• Request erasure of your information, subject to our legal and professional obligation to retain clinical records
• Withdraw consent you have previously given, including consent to marketing communications or use of clinical images
• Nominate another person to exercise these rights on your behalf in the event of your death or incapacity
• Complain to the Data Protection Board of India if you believe your data has been mishandled

To exercise any of these rights, contact us using the details in section 12. We will respond within a reasonable period. We may need to verify your identity before acting on a request.

10. Children’s Information

We treat dental records of patients under 18 with the same confidentiality as those of adults. Where a patient is a minor, we collect and process information with the consent of a parent or legal guardian, and communicate about treatment through them.

11. Changes to This Policy

We may update this policy from time to time. The current version will always be available on this page, with the last updated date shown at the top. Material changes will be brought to your attention where practicable.

12. Contact and Grievance Redressal

For any question about this policy, or to exercise your rights, contact:

Grievance Officer Dr. Nakul Singla Pristine Dental SCO 37, 1st Floor, Sector 19D, Chandigarh 160019

Email: contact@pristinechd.com Phone: 87280 70880

We aim to acknowledge all privacy-related enquiries promptly and resolve them within the timeframes required under applicable law.